Special Care

Special Care has been professionally formulated for dogs with special needs ensuring high digestibility and healthy bowels.

Made from high quality chicken and rice and free from beef and gluten it is perfectly suited for dogs with allergies and those with a sensitive skin or stomach.


  • Puppy / Growth

    Puppy / Growth

    Protein 30%
    Fat 16%

    Designed for puppies with a sensitive skin or stomach.

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  • Sensitive

    Sensitive

    Protein 22%
    Fat 12%

    Designed for dogs with a sensitive skin or stomach.

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  • Weight Control

    Weight Control

    Protein 17%
    Fat 8%

    Designed to meet the needs of overweight dogs with a sensitive skin or stomach.

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  • Senior

    Senior

    Protein 18%
    Fat 7%

    Designed for older less active dogs with a sensitive skin or stomach.

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Supercoat Special Care - More Information

Is your dog special?

“As a vet, I see all sorts of dogs in different conditions. Some have itchy, dry, flaky skin; some have trouble digesting their food or suffer from sensitive stomachs; others are allergic to beef or gluten and some are recovering from illness and need some special care.

Supercoat understands that dogs have different nutritional needs based on their age, condition and dietary requirements. That’s why they created Special Care, a high quality dog food that provides complete nutrition with a great taste your dog will enjoy.

Special Care is made from high quality chicken and rice and is beef and gluten free ensuring high digestibility and healthy bowels. And like other Supercoat products, Special Care is all-natural, Australian, and, it’s free from artificial colours, flavours and preservatives. At a time when a lot of us are cutting artificial additives out of our own diets, Special Care uses an advanced natural antioxidant system to ensure your dog enjoys the freshest taste possible."

Dr Harry Cooper
Veterinarian, cat owner and breeder

5 Reasons to choose Supercoat Special Care

1. Premium Quality
Everyone wants the best for their dog – and Supercoat delivers in so many ways. Supercoat only produces high quality foods using wholesome, all-natural ingredients to keep your dog healthy and happy. Made from high quality chicken and wholesome rice, Special Care is a premium product suitable for all dogs and particularly for those with special needs.

2. Natural Balance
At Supercoat we believe natural, well-balanced foods provide for naturally healthy dogs. That’s why our formulations are always free from artificial colours, flavours and preservatives. Special Care is protected with natural antioxidants that enhance freshness and help maintain a healthy immune system. “Roseen” brand natural antioxidant is a new development designed to prevent oxidation in unsaturated oils and fats, therefore, ensuring your dog experiences the freshest taste possible.

3. Tailored Nutrition
Supercoat understands that dogs’ lifestyles and activity levels vary greatly, and their nutritional needs vary accordingly. Special Care is beef and gluten free and made from highly digestible chicken and rice, so regardless of breed, size or age, Special Care can provide a food to meet the needs of your special dog.

4. Genuine and Caring
At Supercoat we understand how important your dog’s health and happiness is to you. We share a love for dogs and other animals, and we draw on many years of knowledge and experience to develop high quality products that help you give the best natural nutrition and care for your dog. Special Care is specifically designed for dogs with special needs, a highly digestible, low allergenic food with a taste your dog will really enjoy.

5. Proudly Australian
Supercoat is made in Australia using quality ingredients.

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