About Supercoat
Caring for Aussie Pets Since 1979
Supercoat Petcare is one of Australia's leading brands in the pet food category and is committed to providing high quality, natural products to help maintain happy, healthy cats and dogs.
The Supercoat brand has earned a strong reputation in recent years, from both breeders and pet owners around Australia, for products that provide excellent nutrition at an affordable price. Supercoat products are made here in Australia using all-natural ingredients and only natural preservatives (antioxidants).
History
1979
Supercoat Petcare completes its first production
1995
The Green's company went public and is listed on the ASX.
Mid 1990's to 1997
Pet Food Export sales commenced.
April 1999
Supercoat introduced and gained accreditation for HACCP (Hazard Analysis and Critical Control Points).
October 1999
All manufacturing was consolidated at the current Inverell site.
1994
Supercoat Petcare becomes a subsidiary of Greens Food
2001
A research facility for palatability testing was established in Sydney, under the guidance of a professional Animal Ethics Committee.
January 2001
Australia's favourite Vet Dr Harry Cooper joined the Supercoat team.
March 2007
Nestle Purina Petcare acquires Supercoat Petcare